“The showroom gives us credibility with our customers – they can see, touch and feel the product and feel safe handing over a deposit. The support has been fantastic and reinforced the fact that we made the right decision. The initial training was extremely helpful and there is plenty of visits from the support manager to keep us on the right path, as well as additional business coaching in sales, finance, building regulations and customer care”.
Helen & Phillip Mahon, Dream Doors Norwich
While we don't want to dwell on the much-publicised recession, we should mention how well the Dream Doors concept has coped with the recent economic problems.
Many Dream Doors franchises have actually seen increased profits as consumers take advantage of the cost effective benefits of kitchen facelifts over a full kitchen replacement.
As a brand Dream Doors has doubled its turnover in the last four years, and in the first quarter of 2012 alone network sales were up by 50 percent.
Last year the Dream Doors network achieved an 18 percent increase in sales, with some exceptional performances from hard working franchise owners. Mike and Elaine Hurley of Dream Doors Oxford sold a staggering £187,000 in September - securing £69,000 of orders in a single day! They went on to win Dream Doors 'Franchisee of the Year' award with annual sales of £763,000.
"We don't feel we are doing anything different than we've done before,” says Mike. “We have a great concept, great products and we deliver on our promises. We're certainly putting in the hours, but the rewards are there. And we've smashed last year's figures already, selling more in a month than some do in a year."
In addition, Dream Doors franchises in both Lincoln and Dorset achieved turnover of more than £500,000 for the fourth year running.
A Dream Doors kitchen facelift is popular with customers for three simple reasons:
This means that Dream Doors' services and products are in demand, which means all of its franchisees are in demand. That's what makes Dream Doors profitable for everyone involved.
80 percent of Dream Doors' customer base consists of the 60+ age group. This is the most rapidly growing demographic with the highest proportion of disposable income. Those in the 60+ age group often aren't looking to move house - they simply want to improve what they already have ideally without the disruption of a full re-fit. Dream Doors provides the ideal solution.
Most Dream Doors customers are retired so they're not worried about their job, redundancies or wage cuts. They have often paid off their mortgage and the only way the recession has really affected them is they're now getting very low interest on their savings in the bank.
Customers are happy to spend some of their savings on improving their homes. And they choose Dream Doors because each showroom is run by a local business owner who is backed by a national brand.
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