A Recession Proof Franchise
While we don't want to dwell too much on the much talked of recession, it would be remiss of us not to mention how well the Dream Doors concept has coped with the recent economic problems.
Many Dream Doors franchises have actually seen increased profits as consumers take advantage the cost effective benefits of kitchen facelifts over a full kitchen replacement.
Record sales and growth. Despite the downturn!
Last year the Dream Doors network achieved an
18 percent increase in sales, with some exceptional performances from hard working franchise owners. Chris Hann of Dream Doors Lincoln sold a staggering
£91,237 in February, and
£111,408 in November. His outstanding performance secured him the coveted "franchisee of the year" award at December's annual conference.
Says Chris: "One of the most enjoyable aspects of the business is that you are driven by your customers and not by a boss. This is a dynamic environment to work in. No two days are ever the same."
In addition, Dream Doors' Dorset achieved turnover of more than £500,000 for the third year running.
Why demand for Dream Doors is continuing to grow
A Dream Doors kitchen facelift is popular with customers for three simple reasons:
- It saves them time
- It saves them money
- It saves them hassle
This means that Dream Doors' services and products are in demand, which means all 30 of its franchisees are in demand. That's what makes Dream Doors profitable for everyone involved.
Dream Doors Demographic Advantage
80% of Dream Doors' customer base consists of the 50+ age group. This is the most rapidly growing demographic with the highest proportion of disposable income. Those in the 50+ age group often aren't looking to move house - they simply want to improve what they already have ideally without the disruption of a full re-fit. Dream Doors provides the ideal solution.
Moreover, customers feel confident dealing with a local business owner who has the backing of a national brand: that's every single one of Dream Doors' franchisees.
