Marketing
Marketing
Dream Doors works with leading Design Agencies to ensure that the advertising material with which we provide our franchisees is as effective at generating sales as possible. It is vital to us that the quality of the advertising material matches the quality of the products we sell. The award winning Dream Doors brand image has been expertly crafted and employed across national advertisements, local franchise advertisements, shop fronts, corporate literature, exhibition materials and other equipment.
Shop fronts
Our shop frontages have been designed to stand out on crowded high streets whilst communicating an image of quality and attention to detail. They are instantly recognisable all over the country and deliver a clear uncluttered message inviting customers to come inside to investigate further. Typically a shop presence will treble a franchises turnover when compared with a home based office. We recommend to new franchisees that we help them move into a prominent shop location within the first 6 months for obvious reasons!
Franchise Advertising
We have a range of professionally designed advertising material with which we supply our franchisees for use in their local press. They are designed to maximise the space available and achieve serious impact. We continually monitor and track the performance of the advertising in order to ensure it is working effectively and increases sales.
Dream Doors Catalogue
Our Catalogue is a comprehensive guide to the styles and colours in the range to help the customer make the right decision. Dream Doors also offers an exclusive range of door designs that are only available through Dream Doors in the UK and are very popular with customers. The catalogue also assists the client through the process of how a kitchen facelift can create their dream kitchen in a highly cost effective manner. The visually impressive Catalogue, along with the other leaflets available, has proved an excellent and most effective tool for our franchisees to help their customers achieve the end result they dream of.
Vehicle Livery
Our strikingly designed vans are constantly on the road. The vans have proved themselves a fantastically attention grabbing moving advertising hoarding for the franchisees showroom and a significant creator of customer interest and business.
Online Website
Our web site is crisp, clear and informative. It is easily navigated for prospective clients to educate themselves about the benefits of the Dream Doors concept and the products we offer. There is a full online catalogue of our products, an overview of the fitting process and customer testimonials. Each franchisee has their own unique page on the site providing them with call back request information. We have invested significantly in Search Engine Optimisation for our franchisees and appear on page one for Google searches attracting over 6,000 unique visitors each month to the site. The website generates leads for our franchisees in their local areas and franchisees are able to upload ‘before and after’ photos of their work which shows customers work that has been completed by that franchisee.
"When the factory was taken over, they introduced new cost cutting measures, which included multiple redundancies left, right and centre, I became frustrated and decided it was the ideal time to pursue my dream of becoming my own boss. At the time, Glyn was working in furniture sales - he was keen to progress his career so agreed to join me in business."Allan and Glyn, Staffordshire
Dream Doors - Multiple Award Winners
Marketing is more important than ever. So when looking for a franchise, it may be wise to consider the multiple winners of the Franchise Marketing Awards.
To help you make that decision, consider the winners of this year's Franchise Marketing Awards 2010, Dream Doors picked up trophies for 'Best Print Advert' and 'Best Overall Marketing Campaign'. The company was also nominated for 'Best Television Campaign'.
The Awards, organised by Venture Marketing Group, recognise the significant marketing efforts made by franchisors in an effort to boost business for franchisees in their networks.
Dream Doors also won the 'Best Brand Management' and 'Best Recruitment Advertisement' awards in 2009.
