There are lots of questions you will want answered and, to get a genuine feel for the Dream Doors franchise opportunity, we recommend you talk to a member of our team. They will be able to give you a realistic appraisal of the business, after which you will be able to decide whether it is right for you and your circumstances.
We have listed a number of FAQs listed below, but feel free to contact us with your specific questions.
HOW MUCH INVESTMENT DO I NEED FOR THE DREAM DOORS FRANCHISE?This is a retail franchise, and as such, you will need sufficient working capital to open your showroom. The total investment is circa £75,000, of which you will need a minimum of £30,000 in liquid capital (the remainder can be raised through bank finance subject to your credit history).
The franchise fee is £25,000 + vat and includes the licence, training and a raft of key deliverables. The additional £45,000 is required for local marketing, vehicle lease downpayment, legals, professional fees, showroom and related start-up costs.
WHAT TRAINING AND SUPPORT WILL I RECEIVE?Your training begins the moment you decide to become a Dream Doors franchisee. It covers all aspects of running what is essentially a retail and management franchise, including: sales, marketing, finance, product, staff and all kitchen regulations.
The support is ongoing, beginning with weekly visits from a dedicated franchise manager and incorporating supplier training, networking, business coaching courses and franchise 'best practice' events.
You should be reassured by the fact that Dream Doors has won no less than eight awards in the last four years, all relating to training and supporting franchisees, and promoting an ethical franchise opportunity. It is also in the brand's best interests to train and support franchisees, as Dream Doors only makes its money when franchisees are selling and making money for themselves.
WHAT AREAS ARE AVAILABLE?Dream Doors allocates its territories using a mix of postcodes and demographics. With more than 70 showrooms nationwide, approximately more than 40 percent of the UK is taken, but there are still plenty of franchise opportunities available nationwide.
HOW DO YOU MARKET THE BUSINESS?The promotional activities are a combination of franchisor and franchisee investment. You will spend a minimum of £2,000 per month marketing your business locally using tried and tested methods and benefitting from corporate designed adverts, brochures and DVDs.
Franchisees also contribute £200 per month to a national marketing kitty. Elected franchisee representatives then decide where the budget is allocated. This is used for national marketing and online activities designed to generate leads for the network.
Dream Doors has won seven Franchise Marketing Awards in the last four years for its marketing activities and the positive effects these have had on franchisee's businesses.
WHAT HAPPENS IF I DON'T WANT MY FRANCHISE ANYMORE?This is a serious investment, and you should only enter into a franchise agreement if you have long-term aspirations for your business. But things can change, and we do understand that...
If you want to leave we will help you sell your business. Dream Doors gets thousands of enquiries from potential franchisees each year, and many are for areas already sold. We have resold a handful of franchises over the last five years for reasons of retirement, ill health, relocation and to prevent a business from failing.
WHAT SKILLS WILL I NEED AS A DREAM DOORS FRANCHISEE?As a sales and management franchise, good communication and organisational skills are vital. There is no cold calling or aggressive selling with this franchise opportunity, but you need to be confident in front of customers and comfortable selling in a domestic environment.
If selling isn't something that comes naturally to you, but you are an effective manager, you have the option to recruit a professional salesperson. Dream Doors will help you find and train the best people to work in your business.
You don't need to be practical, and you won't be hanging any doors or plumbing in sinks. Again, your organisational skills will be put to use managing a team of sub-contracted fitters - all sourced locally by Dream Doors.
I KNOW NOTHING ABOUT KITCHENS, WILL THAT BE A PROBLEM?95 percent of all Dream Doors franchisees have no kitchen industry experience. You will be fully trained on all the relevant technology and terminology so that all you really need is a good work ethic and a positive mindset.
HOW DO I FIND THE SHOWROOM AND WHAT ARE THE COSTS?We use the same demographics used to map a territory to determine the best place to position your premises. Typically this will be in a secondary retail area heavily populated by Dream Doors core customers - home owners aged 50 and over.
The average inclusive rent and rates in the UK are £15,000 per annum for a showroom of approximately 750 square feet. Your franchise support manager will help you design your showroom, and all displays are sourced at reduced rates from approved suppliers.
NOTE: Dream Doors has some franchises in concessions in garden centres. This is an alternative to a traditional showroom, or offers you an opportunity to expand within your existing territory. A concession benefits from both increased footfall and reduced overheads (costs can be half that of a high street showroom).
WHAT MAKES YOUR BEST FRANCHISEES THE BEST?People - and that's it. Some people work harder. Some people are more confident. And some people won't accept failure.
Not everyone can be the best, but what sets our top performers apart is their drive, their attitude and their belief in themselves and their businesses. The top five franchisees have different backgrounds; none have been in domestic sales and none had any experience of the kitchen industry before joining Dream Doors.
And it has nothing to do with the area either. Franchisees that have achieved annual turnover of more than half-a-million pounds have come from north and south, east and west.
WHEN CAN I SPEAK TO SOME FRANCHISEES?Only after we have met and decided that all parties are happy to explore a franchise opportunity with Dream Doors. We are looking for talented and motivated franchise partners and, as such, have a stringent recruitment policy.
We get hundreds of enquiries each month, and if all those people visited franchisees before being assessed and having a franchise recruitment meeting at head office, our franchisees would never sell any kitchens.
Our franchisees are busy running their own businesses, and we respect that. They have been in the same position as you, though, and are willing to meet with genuine parties that have been through the proper channels.