Dream Doors works with leading Design Agencies to ensure that the advertising materials provided for our franchisees is effective at generating sales. It is vital to us that the quality of the advertising material matches the quality of the products we sell. The award winning Dream Doors brand image has been expertly crafted and employed across national advertisements, local franchise advertisements, shop fronts, corporate literature, exhibition materials and other equipment.
Our shop frontages have been designed to stand out on crowded high streets while communicating an image of both quality and attention to detail. They are instantly recognisable all over the country and deliver a clear uncluttered message that invites customers to come inside. Typically a shop presence will treble a franchises turnover when compared with a home based office. We work with new franchisees to help them move into a prominent shop location within the first 6 months of trading.
A range of professionally designed advertising materials are supplied to our franchisees for use in their local press. These are accessed through an online media toolbox. They are designed to maximise the space available, achieve serious impact and generate enquiries. We continually monitor and track the performance of the advertising in order to ensure it is working effectively and leads to sales for franchisees.
DREAM DOORS CATALOGUE
Our catalogue is a comprehensive guide to the vast array of styles and colours in the range and is designed to help the customer make an informed decision. The catalogue highlights the benefits of a kitchen facelift, demonstrating to customers how they can achieve the kitchen of their dreams and still save time, money and stress. A professionally designed catalogue, along with the other marketing materials and the DVD, has proved an effective tool for our franchisees in winning new business.
Our striking vans are constantly on the road. All are in the corporate colours of black, red and white and have proven to be attention grabbing and a mobile advert for the brand and franchisees' businesses. Of course, they are also an integral tool in the business, used by fitters when taking materials to and from customer's homes.
DREAM DOORS CONSUMER WEBSITE
Our consumer web site is separate from this franchise-specific site, and is designed to provide information for customers, not investors. It is easily navigated and effectively highlights the Dream Doors concept and the products we offer. There is a full online catalogue of our products, an overview of the fitting process and customer testimonials.
Each franchisee has their own unique page on the site providing them with call back request information. We have invested significantly in Search Engine Optimisation for our franchisees and appear on page one for Google searches attracting over 30,000 unique visitors each month to the site. The website generates leads for our franchisees in their local areas and franchisees are able to upload 'before and after' photos of their work which shows customers work that has been completed by that franchisee.