Awards
The Stewarts performed well in their judging panel interview, standing up to intense scrutiny from some of the franchising industry’s leading luminaries, including Director General of the bfa Brian Smart, Head of Franchising at HSBC, Cathryn Hayes, and one-time Press Secretary to Margaret Thatcher – today president of the bfa – Sir Bernard Ingham.
Held at the Marriott Hotel, Grosvenor Square in London during the weekend of the British Franchise Exhibition, Dream Doors were also finalists in two further categories – 'Best PR Campaign' and 'Best Website'.
"After winning Brand Builder of the Year and a National Training Award, these complete the set and recognises the investment Dream Doors are putting back into supporting our franchised network," says Managing Director, Troy Tappenden.
At a glittering awards ceremony, the team from Dream Doors were presented with their trophy by Colin Jackson sports commentator and former British hurdles champion. The National Training Awards celebrate businesses, organisations and individuals that achieve outstanding success through training and development. They are run by UK Skills on behalf of the Department for Innovation, Universities and Skills and are sponsored by City & Guilds. They are also supported by Investors in People.
Dream Doors Kitchen makeovers, involving kitchen door and drawer front replacement, are big business, and Dream Doors made it a priority to ensure that their brand continues to represent the UK’s number one franchised kitchen door replacement company. By enhancing its brand aesthetics Dream Doors are confident that they and their franchisees have the best materials at their disposal for creating quality leads and better conversions. Significant investment inbrand image, and a more focused approach to brand marketing have helped to drive up group sales by 25 per cent.
Shortlisted for Best Advertisement and Best Recruitment Literature the kitchen door replacement franchise were awarded a special commendation in the second category. "The judges would like to recognise Dream Doors with a special commendation, as they were impressed with the straight forwardand honest approach taken."
Dream Doors Managing Director, Troy Tappenden, was delighted when his kitchen facelift franchise scooped two out of the three franchise marketing awards entered last month. Tappenden declared: "We entered three awards, and all of them were nominated. We won two. We’re over the moon."
The BFA's Director General comments
Making a business more successful is always a challenge and Dream Doors is an excellent example of the benefits of franchising.
By utilising tried and tested methods of network management they have been able to effectively create a
business that both supports and is supported by the
core brand. This is franchising at its best.
Director General of the bfa, Brian Smart.
"We were extremely excited about opening the showroom as the business had rather taken over our home" said Helen "the showroom has moved the business to another level which is where we want to be. Within a few years we hope to open a second satellite showroom elsewhere within the Norfolk area". "The showroom gives us credibility with our customers - they can see, touch and feel the product and feel safe handing over a deposit" says Phil. Helen adds "the support has been fantastic and reinforced the fact that we made the right decision.Helen & Phil Mahon, Norwich
